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Growth System
Ridgeline Home Remodeling
Location: Toronto, Ontario, Canada | Service Type: Kitchen, Bathroom & Full Home Renovation
Project overview
Ridgeline was a 6-year-old remodeling company doing solid work but struggling to move upmarket. They were attracting low-budget clients through Facebook Marketplace and Kijiji, constantly undercutting on price to win jobs. Owner Amir Khoury knew the business was worth more — he just couldn't figure out how to position it that way and generate consistent high-ticket inquiries. "We were winning jobs at $8,000 that should have been $22,000. The clients we wanted just weren't finding us." — Amir Khoury, Owner, Ridgeline Home Remodeling
Project process
What We Built - Repositioned their offer from "affordable remodeling" to a premium, white-glove renovation experience targeting homeowners with $500K+ properties - Built a new website showcasing before/afters and a clear premium positioning angle - Launched Google Search ads targeting high-intent renovation keywords across Toronto and the GTA - Set up local SEO targeting "kitchen remodeling Toronto," "bathroom renovation North York," and 14 other high-value location terms - Created a qualification funnel so only serious, budget-ready leads booked a call
Final result
Before Rizzetal, Ridgeline was closing 9 to 11 jobs a month at an average ticket of $9,200 — mostly low-budget clients they'd attracted through Marketplace and Kijiji. Within 90 days, they were booking 27 jobs a month with an average job value of $24,500 — nearly triple what they were making before. Qualified inbound leads jumped from around 15 a month to 61, and Ridgeline went from ranking nowhere to hitting page 1 for 11 out of 14 of their target keywords across Toronto and the GTA.
Client Name:
Ridgeline Home Remodeling
Service Offered:
Growth System
Timeline
4 Weeks
Project Kickoff
Jan 6, 2026
